Dealerships are facing unprecedented challenges right now due to the spread of COVID-19, but these challenging times are also presenting unique opportunities - particularly for the service drive.
Join automotiveMastermind OEM Account Director Matt Goodwin as he discusses immediate steps to take to maximize your service drive - all while building trust and loyalty in your community.
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50:53In this Wisco Weekly podcast, Joe Kacala, Chief Product Officer at automotiveMastermind, chats with Dennis Wisco about how he approaches problem solving, and how businesses should “vet” tech partners.
According to an Automotive News survey in March 2020, 76% of dealers said they planned to cut marketing budgets during the pandemic. But if your goal is to sell more cars, why stop marketing?
26:54Join Mastermind Director of Business Development Steve DeWitt as he shares lessons learned from dealerships during the COVID-19 crisis and how dealers can make the most of future opportunities.
Explore lessons learned from auto dealers’ responses to COVID-19 disruptions and learn best practices for maximizing your dealership’s virtual sales and digital retailing process.
A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.
With the auto retail market showing signs of recovery, now is the time for auto dealers to drive auto sales in 2020. Discover our 5-point action plan for recovery and reaccelerating past the COVID-19.
30:06Mastermind's Chief Commercial Officer, Andrew Rains, and Sr. Director of Partner Experience, Katie Loyas, discuss keeping employees positive in trying times.
41:03Learn how today's digital tools can convert leads into long-term loyalty customers through creating exceptional customer experience.
In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for dealerships and how...
The COVID-19 pandemic is an evolving situation, and with each set of updated or loosened restrictions, consumers have new questions about what this means to them.
1:31Erik Hess, Vice President of Business Operations at Mastermind, shares pre-owned and new car sales trends as dealerships begin to reopen across the country.
1:48Carla Nurse, Director of Sales Development, shares a summary of the virtual BDC program that Mastermind pivoted to in one of many efforts to help our dealer partners during the COVID-19 pandemic.
52:17Ready to reopen your dealership? Join Ian Grace, Senior Manager of Partner Performance at Mastermind as he shares his in-depth approach for reopening your dealership.
As we’ve discussed before, digital analytics have changed the traditional balance of quality versus quantity in auto sales leads. Automating the auto lead generation and analysis process means...
For years, dealers have turned to equity mining tools to try and streamline identifying revenue opportunities in the service drive.
It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.
Learn more about what Mastermind was doing while dealership management were pre-occupied with focusing on bigger picture strategies to combat the COVID-19 disruptions.
It’s challenging in the best of times for dealers to keep sales and service connected. When large portions of your auto dealership are operating virtually, it’s even more complicated.
In an era where your dealership’s engagement with prospects and customers increasingly takes place online, how much thought have you given to the customer experience that takes place in your...
56:22Join Matt Niess, Director of Business Development at automotiveMastermind, to learn about how to kick start auto leads during and after COVID-19 disruptions in this webinar.
