Resources to help you maximize car sales at your dealership
The 5 W’s of Auto Sales Prospecting
Auto dealerships can utilize the 5 W’s to identify their best car buyer prospects, gain insight into prospects’ buying behaviors and successfully increase more car sales.
How to Leverage Video Inside the Dealership to Sell More Cars
By understanding how video motivates consumers to act, you can develop a dealership video marketing strategy that drives customer engagement and auto sales.
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3 Ways Mastermind Improves the Customer Car Buying Experience
We help auto dealers improve the customer sales experience by giving you the tools you need to build a personalized, unique encounter that meets customers’ wants and needs.
2020 Auto Industry Trend Predictions: What’s Next in Auto Sales
U.S. auto industry trends aren’t very positive these days with auto dealers watching forces beyond their control put a damper on dealership sales and profits. But while the global auto sales...
Take the Guesswork Out of Car Sales Strategy
In this webinar you will learn: - Best practices for leveraging your marketing efforts to make more sales - How to identify the right information your sales personnel should leverage - The art and
5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform
Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality can’t compete for...
How Dealerships Can Increase Revenue Through the Service Drive
As car buyers wait longer and longer between new vehicle purchases, refining your dealership’s service-to-sales process to increase revenue can make all the difference when it comes to your bottom lin
4 Types of Automotive Data to Help You Sell More Cars
When it comes to automobile marketing and sales, there is certainly not a “one-size-fits-all” approach. Car shoppers are unique in their budgets and vehicle needs. It’s important that dealers...
How to Drive Sales with Predictive Analytics
Johannes Gnauck, Mastermind’s Founder and Co-CEO, discusses how a data-powered sales platform is essential for dealers to compete and stay afloat in the predicted flattening market ahead. Market Eye
Market EyeQ Advantage
Market EyeQ is the industry's first-ever sales platform that allows dealers to target loyalty, service and conquest customers from one tool. Learn how Market EyeQ can help you sell more.
Automotive Sales Webinar: How Car Dealerships Earn Customer Loyalty
Discover how to leverage dealership customer data to improve your dealership’s customer loyalty and enhance your customer retention programs.
Shifting Paradigm of Automotive Sales
In this webinar you will learn: - How to personalize the sales experience to every customer and more Do you want to increase your customer retention rate, convert service to vehicle sales and gain
3 Tips for Improving Dealership Conquest Marketing
Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success with first-time...
Mercedes-Benz of Rochester Success Story
Meet Mike Legg of Mercedes-Benz of Rochester. Market EyeQ has allowed his dealership to be the fastest growing sales staff in their market year-over-year as well as accurately track customer informati
How Dealerships Can Maximize Their Holiday Sales
As we approach the end of the year, holiday car sales are upon us, with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so many dealers...
Market EyeQ Benefits
Increase Customer Loyalty and Service to Sales Conversion while Conquesting new Customers. All in one Sales Platform!
3 Ways Dealerships Can Retain Car Sales
A customer walking into a showroom is often the first step in the car buyer journey. Next, is getting them to come back for regular vehicle service and maintenance. The ultimate goal? The customer...
How to Improve Dealership Lead Quality
In sales, it’s all about the leads. The number and the quality. Most car dealerships (and their sales teams) always clamor for “more leads.” But what they really want are more quality leads. Smart...
Car Sales Lead Quality vs. Quantity for Dealerships
The debate over auto dealership sales leads has always been about the balance of lead quantity versus quality. Dealers are often trying to strike a balance between more leads and better leads to...
New Country Motor Cars Success Story
Hear Steve Dunham, General Manager of New Country Motor Cars in Connecticut, share how Mastermind has helped his dealership convert more service repair orders into new car sales and maximize ROI. Do