Car Sales

Resources that help you maximize your sales team results.

  • 4 Best Practices to Engage Auto Sales Leads

    4 Best Practices to Engage Auto Sales Leads

    Dealership best practices for engaging auto sales leads have evolved over the years to keep pace with changing automotive consumer preferences and marketplace conditions.

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  • Acquisition 201: Tips to be Proactive vs Reactive in Automotive Prospecting

    Acquisition 201: Tips to be Proactive vs Reactive in Automotive Prospecting

    See why dealers need to be proactive vs. reactive when identifying and engaging prospective buyers, along with sales best practices for understanding and responding to early consumer buying behaviors.

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  • How to Improve Auto Dealership Efficiencies With Digital Tools

    How to Improve Auto Dealership Efficiencies With Digital Tools

    With razor-thin margins and cutthroat competition, dealers know they can’t afford to allow inefficiencies to build up in their operations if they want to protect and grow their bottom line.

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  • Know More, Sell More: 3 Factors That Sell Vehicles

    Know More, Sell More: 3 Factors That Sell Vehicles

    Discover how 3 factors - the customer, data, and reach - can greatly improve your dealership's car sales. Explore each of these factors in depth in our free ebook.

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  • 10 Tips to Close More Deals with Transformed Customer Experience

    10 Tips to Close More Deals with Transformed Customer Experience

    Explore 10 steps to increase the amount of car sales you close by enhancing your dealership's customer experience.

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  • 3 Best Practices for Pre-Owned Car Dealerships

    3 Best Practices for Pre-Owned Car Dealerships

    Dealers have seen their business model suddenly shift to being predominantly pre-owned, to the point where IHS Markit research found that in May 2020, there were 3 used vehicles sold for ever new one.

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  • How to Improve Pre-Owned Car Sales with Market EyeQ

    How to Improve Pre-Owned Car Sales with Market EyeQ

    When we announced at the 2019 NADA show that we would be adding pre-owned auto sales functionality into our Market EyeQ car sales platform, we had no idea what changes, dealership challenges and...

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  • 3 Ways to Grow Pre-Owned Profits1:23

    3 Ways to Grow Pre-Owned Profits

    Dealers are selling 39% more used cars than they were 10 years ago and the average transaction price is up 21% but the profits are not keeping pace. Carla shares 3 easy ways to grow pre-owned profits.

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  • How to Unite Your Pre-Owned and New Car Sales Teams

    How to Unite Your Pre-Owned and New Car Sales Teams

    How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams.

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  • Finding New Opportunity in Pre-owned Vehicle Sales

    Finding New Opportunity in Pre-owned Vehicle Sales

    It’s clear that used vehicle sales are going to make or break 2020 for many auto dealerships. Even before COVID-19 disruptions, auto industry sales trends reflected a growing opportunity for...

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  • Post-Pandemic F&I Best Practices

    Post-Pandemic F&I Best Practices

    Like every other department, pre-pandemic life likely looked vastly different for auto dealerships’ F&I teams than it does now. Even with vehicle affordability concerns on the rise, record-high...

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  • Summer Car Sales Guide For Auto Dealerships

    Summer Car Sales Guide For Auto Dealerships

    Summer car sales are always important for auto dealerships’ annual results, and dealers have long depended on traditional summer car sales events, including always-popular Labor Day tentpole end...

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  • 6 Tips to Attract First-Time Car Buyers

    6 Tips to Attract First-Time Car Buyers

    Learn auto sales best practices for identifying and communicating with first-time car buyers to sell more cars and expedite dealership recovery efforts.

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  • 5-Point Action Plan for Reaccelerating Car Sales Beyond the Pandemic

    5-Point Action Plan for Reaccelerating Car Sales Beyond the Pandemic

    With the auto retail market showing signs of recovery, now is the time for auto dealers to drive auto sales in 2020. Discover our 5-point action plan for recovery and reaccelerating past the COVID-19.

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  • Increase Your Dealership’s Conquest Marketing Leads Post Pandemic

    Increase Your Dealership’s Conquest Marketing Leads Post Pandemic

    Fact: conquest auto sales help dealers hit sales targets at the end of the month. That’s never been truer than right now, as the unprecedented disruptions to new and used vehicle supply and to...

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  • How to Make the Most of Your Auto Leads in the Post-Pandemic Market

    How to Make the Most of Your Auto Leads in the Post-Pandemic Market

    As we’ve discussed before, digital analytics have changed the traditional balance of quality versus quantity in auto sales leads. Automating the auto lead generation and analysis process means...

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  • 3 Ways Mastermind Improves the Customer Car Buying Experience

    3 Ways Mastermind Improves the Customer Car Buying Experience

    We help auto dealers improve the customer sales experience by giving you the tools you need to build a personalized, unique encounter that meets customers’ wants and needs.

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  • 5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform

    5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform

    Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality can’t compete for...

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  • How to Drive Sales with Predictive Analytics29:13

    How to Drive Sales with Predictive Analytics

    Johannes Gnauck, Mastermind’s Founder and Co-CEO, discusses how a data-powered sales platform is essential for dealers to compete and stay afloat in the predicted flattening market ahead. Market Eye

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  • Automotive Sales Webinar:  How Car Dealerships Earn Customer Loyalty55:38

    Automotive Sales Webinar: How Car Dealerships Earn Customer Loyalty

    Discover how to leverage dealership customer data to improve your dealership’s customer loyalty and enhance your customer retention programs.

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