Car Sales

Resources that help you maximize your sales team results.

  • 3 Ways Mastermind Improves the Customer Car Buying Experience

    3 Ways Mastermind Improves the Customer Car Buying Experience

    We help auto dealers improve the customer sales experience by giving you the tools you need to build a personalized, unique encounter that meets customers’ wants and needs.

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  • 5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform

    5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform

    Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality can’t compete for...

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  • How to Drive Sales with Predictive Analytics29:13

    How to Drive Sales with Predictive Analytics

    Johannes Gnauck, Mastermind’s Founder and Co-CEO, discusses how a data-powered sales platform is essential for dealers to compete and stay afloat in the predicted flattening market ahead. Market Eye

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  • Automotive Sales Webinar:  How Car Dealerships Earn Customer Loyalty55:38

    Automotive Sales Webinar: How Car Dealerships Earn Customer Loyalty

    Discover how to leverage dealership customer data to improve your dealership’s customer loyalty and enhance your customer retention programs.

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  • Take the Guesswork Out of Car Sales Strategy49:40

    Take the Guesswork Out of Car Sales Strategy

    In this webinar you will learn: - Best practices for leveraging your marketing efforts to make more sales - How to identify the right information your sales personnel should leverage - The art and

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  • Shifting Paradigm of Automotive Sales53:28

    Shifting Paradigm of Automotive Sales

    In this webinar you will learn: - How to personalize the sales experience to every customer and more Do you want to increase your customer retention rate, convert service to vehicle sales and gain

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  • 4 Types of Automotive Data to Help You Sell More Cars

    4 Types of Automotive Data to Help You Sell More Cars

    When it comes to automobile marketing and sales, there is certainly not a “one-size-fits-all” approach. Car shoppers are unique in their budgets and vehicle needs. It’s important that dealers...

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  • Mercedes-Benz of Rochester Success Story1:54

    Mercedes-Benz of Rochester Success Story

    Meet Mike Legg of Mercedes-Benz of Rochester. Market EyeQ has allowed his dealership to be the fastest growing sales staff in their market year-over-year as well as accurately track customer informati

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  • How Dealerships Can Maximize Their Holiday Sales

    How Dealerships Can Maximize Their Holiday Sales

    As we approach the end of the year, holiday car sales are upon us, with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so many dealers...

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  • Sell More Cars with Market EyeQ1:39

    Sell More Cars with Market EyeQ

    Hear General Managers, BDMs, GSMs and Dealer Operators across multiple brands share their experiences using Market EyeQ by automotiveMastermind and how it has helped their dealerships outperform the c

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  • The Value of Video in Your Dealership’s Marketing Strategy

    The Value of Video in Your Dealership’s Marketing Strategy

    With car sales down this year, dealers are always looking for an edge in organic lead generation. Challenges facing dealerships often present great opportunities, and auto manufacturers as well as...

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  • 3 Ways Dealerships Can Retain Car Sales

    3 Ways Dealerships Can Retain Car Sales

    A customer walking into a showroom is often the first step in the car buyer journey. Next, is getting them to come back for regular vehicle service and maintenance. The ultimate goal? The customer...

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  • How to Improve Dealership Lead Quality

    How to Improve Dealership Lead Quality

    In sales, it’s all about the leads. The number and the quality. Most car dealerships (and their sales teams) always clamor for “more leads.” But what they really want are more quality leads. Smart...

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  • Car Sales Lead Quality vs. Quantity for Dealerships

    Car Sales Lead Quality vs. Quantity for Dealerships

    The debate over auto dealership sales leads has always been about the balance of lead quantity versus quality. Dealers are often trying to strike a balance between more leads and better leads to...

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  • How to Leverage Labor Day to Sell More Cars

    How to Leverage Labor Day to Sell More Cars

    How to Leverage Labor Day to Sell More Cars Holidays are traditional tentpoles in automotive dealership marketing campaigns, whether it’s end-of-year holiday sales events, quirky Halloween TV...

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  • How to Improve Your Car Dealership’s Sales Team

    How to Improve Your Car Dealership’s Sales Team

    A productive and efficient sales team is the lifeblood of a dealership. While many auto dealer sales trainings focus on big-picture tips and tricks, not enough dig into the core factors that truly...

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  • Increase Car Sales with Personalized Dealership Marketing

    Increase Car Sales with Personalized Dealership Marketing

    Many common methods of increasing dealership sales involve spending more on broad marketing campaigns or launching dealership promotions that can significantly increase the cost of customer...

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  • How to Increase Dealership BDC Effectiveness

    How to Increase Dealership BDC Effectiveness

    With the rise of the Internet, many dealerships have launched Business Development Centers, or BDCs, and charged those teams with the mission of converting online leads and other inbound sales...

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  • Getting Customers Out of the Service Bay and Into the Showroom

    Getting Customers Out of the Service Bay and Into the Showroom

    Dealers have long known that service bays, parts departments and body shops are critical sources of sales leads, although limited by the challenge of separating the quality leads from poor...

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  • How Dealerships Can Capitalize on Winterizing Vehicles

    How Dealerships Can Capitalize on Winterizing Vehicles

    In most of North America, winter means tougher driving conditions. That makes vehicle winterization a big opportunity for dealerships to drive service revenues while generating sales opportunities...

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