Learn how to improve dealership profitability by applying the best practices revolutionizing automotive retail and marketing to the challenges of pre-owned sales.
To view more pre-owned sales and marketing resources, click here.
Other content in this Stream
The 5 W’s of Auto Sales Prospecting
Auto dealerships can utilize the 5 W’s to identify their best car buyer prospects, gain insight into prospects’ buying behaviors and successfully increase more car sales.
How to Unite Your Pre-Owned and New Car Sales Teams
How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams.
6 Tips to Attract First-Time Car Buyers
Learn auto sales best practices for identifying and communicating with first-time car buyers to sell more cars and expedite dealership recovery efforts.
Post-Pandemic F&I Best Practices
Like every other department, pre-pandemic life likely looked vastly different for auto dealerships’ F&I teams than it does now. Even with vehicle affordability concerns on the rise, record-high...
5-Point Action Plan for Reaccelerating Car Sales Beyond the Pandemic
With the auto retail market showing signs of recovery, now is the time for auto dealers to drive auto sales in 2020. Discover our 5-point action plan for recovery and reaccelerating past the COVID-19.
3 Ways Predictive Analytics Enables Effective Dealership Conquest Sales
Growing auto sales requires a meaningful improvement in a dealership’s ability to conquest new customers. Learn how to conquest new customers in our latest blog.
15:00How Data is Helping Dealers Look Ahead
In this podcast, Marco Schnabl, CEO of automotiveMastermind, talks about using predictive analytics to drive showroom traffic and how dealers can navigate new shopping behaviors from consumers.
How to Leverage Video Inside the Dealership to Sell More Cars
By understanding how video motivates consumers to act, you can develop a dealership video marketing strategy that drives customer engagement and auto sales.
3 Ways Mastermind Improves the Customer Car Buying Experience
We help auto dealers improve the customer sales experience by giving you the tools you need to build a personalized, unique encounter that meets customers’ wants and needs.
2020 Auto Industry Trend Predictions: What’s Next in Auto Sales
U.S. auto industry trends aren’t very positive these days with auto dealers watching forces beyond their control put a damper on dealership sales and profits. But while the global auto sales...
49:40Take the Guesswork Out of Car Sales Strategy
In this webinar you will learn: - Best practices for leveraging your marketing efforts to make more sales - How to identify the right information your sales personnel should leverage - The art and
5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform
Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality can’t compete for...
1:05:34How Dealerships Can Increase Revenue Through the Service Drive
As car buyers wait longer and longer between new vehicle purchases, refining your dealership’s service-to-sales process to increase revenue can make all the difference when it comes to your bottom lin
4 Types of Automotive Data to Help You Sell More Cars
When it comes to automobile marketing and sales, there is certainly not a “one-size-fits-all” approach. Car shoppers are unique in their budgets and vehicle needs. It’s important that dealers...
29:13How to Drive Sales with Predictive Analytics
Johannes Gnauck, Mastermind’s Founder and Co-CEO, discusses how a data-powered sales platform is essential for dealers to compete and stay afloat in the predicted flattening market ahead. Market Eye
1:39Market EyeQ Advantage
Market EyeQ is the industry's first-ever sales platform that allows dealers to target loyalty, service and conquest customers from one tool. Learn how Market EyeQ can help you sell more.
55:38Automotive Sales Webinar: How Car Dealerships Earn Customer Loyalty
Discover how to leverage dealership customer data to improve your dealership’s customer loyalty and enhance your customer retention programs.
53:28Shifting Paradigm of Automotive Sales
In this webinar you will learn: - How to personalize the sales experience to every customer and more Do you want to increase your customer retention rate, convert service to vehicle sales and gain
3 Tips for Improving Dealership Conquest Marketing
Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success with first-time...
1:54Mercedes-Benz of Rochester Success Story
Meet Mike Legg of Mercedes-Benz of Rochester. Market EyeQ has allowed his dealership to be the fastest growing sales staff in their market year-over-year as well as accurately track customer informati