The New Buyer Journey Best Practices for 2021 and Beyond
Dealers need to meet customers where they are in their buyer journey. Discover how digital retailing has changed the vehicle buying journey and best practices for reaching customers at each stage.
By now, many dealers have accepted that digital retailing is here to stay. But with online-only retailers boiling down multiple dealership visits into a single all-in-one-experience, simply offering online purchasing options isn’t enough for brick-and-mortar dealers to compete.
Rapid digitalization has changed the vehicle buying journey – which means dealers need to embrace new tactics and approaches for guiding buyers and building trust.
To build trust in today’s consumer-first era, dealers need to meet customers where they are in their buyer journey with data-driven best practices according to each stage of the process.