By now, many dealers have accepted that digital retailing is here to stay. But with online-only retailers boiling down multiple dealership visits into a single all-in-one-experience, simply offering online purchasing options isn’t enough for brick-and-mortar dealers to compete.
Rapid digitalization has changed the vehicle buying journey – which means dealers need to embrace new tactics and approaches for guiding buyers and building trust.
To build trust in today’s consumer-first era, dealers need to meet customers where they are in their buyer journey with data-driven best practices according to each stage of the process.
