To auction or retail, that is the question. And it’s a question that’s becoming harder for some dealers to answer amid both consistently strong wholesale used vehicle auction prices and growing retail transaction prices. Faced with still reduced inventories and future uncertainties, deciding to send a trade-in to auction or keep it on the lot is a question that isn’t just common, but one critical to a dealer’s bottom lines – and worthy of a data-driven, analytical response.
By asking which vehicles should stay and which should go with even more scrutiny, dealerships are empowered to:
- Maximize their current pre-owned inventory
- Develop a robust homegrown inventory
- Promote loyalty and drive future sales
Download this free eBook to learn how.