Case Studies

Audi Seattle

Issue link: https://resources.automotivemastermind.com/i/1179548

Contents of this Issue

Navigation

Page 0 of 0

MOTIVATES TEAM, MEASURABLE RESULTS • Behavior Prediction Scores® (BPS) from 0-100 based on how likely that customer is to buy today • Behavior Prediction Drivers (BPD) framing smart, meaningful, tailored conversations with every customer • An easy-to-use interface providing new team members, even reluctant technology adopters with actionable information right at their fingertips • Micro-targeted Predictive Marketing Campaigns designed to nurture customers through their purchase journey • Unparalleled customer support provided by Mastermind Dealer Relations Managers (DRMs) who provide regularly scheduled training and support every 4-6 weeks automotiveMastermind One Park Avenue 14th Floor, New York, NY 10016 888•892•3979 automotiveMastermind.com THE RESUL T S: Cory Pollock Sales Manager Audi Seattle Despite the dealership's strong performance, equity mining tools they tested did not have the impact they anticipated. Most technologies failed to meet their needs. Post initial sale, there was no on-going training, a lack of responsiveness when needed, leaving them with the sense that they'd been oversold and underserviced. THE SOLUTION: Audi Seattle credits Mastermind with fueling their leading-edge success: SUMMARY: Audi Seattle desired a technology solution they could adopt with confidence. After one year on the automotiveMastermind (Mastermind) platform, they could not be more pleased. In the last year they have consistently exceeded Audi's national benchmarks for customer and dealership loyalty. According to Sales Manager Cory Pollock, Mastermind is "the integrated technology solution that motivates team members, while yielding measurable results and ROI." ABOUT AUDI SEATTLE: Opened in 1969 as one of the brand's first dealerships in the US, Audi Seattle is a proud Audi Magna Society Dealer, a distinction awarded to stores consistently providing customers with an exclusive brand "Kundenbegeisterung," a German term meaning inspiring customer delight. THE CHALLENGE: • • • • Out-pacing the Audi brand loyalty benchmark by more than 10% Consistent sales performance places them #1 among 13 stores in the region The open rate for customer emails generated by Mastermind is 48% (more than 2x the 20% industry average) The click-to-open rate is 36% (industry benchmark CTOR is just 3%). In Cory's words, "We all think we do good follow-up, but Mastermind identifies customers we would not have the knowledge or data to cultivate otherwise. Mastermind's Behavior Prediction Drivers (BPD) give us deeper insight into our customer database so no client gets missed." Finally, Mastermind allows his team to "get to our clients before the shopping process begins" allowing them to close deals before shoppers look elsewhere with a higher dealer profit. PREDICT SMARTER.™

Articles in this issue

Links on this page

view archives of Case Studies - Audi Seattle