Case Studies

Oxmoor Toyota's Data Driven Path To Success

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THE CHALLENGE Oxmoor Toyota has found success by having a BDC work on generating leads and driving them to the dealership for their sales team to close. For the BDC to do their job effectively, they needed to be able to present consumers with relevant, compelling reasons to purchase. In the past, they had used other solutions that failed to gain traction internally or deliver the results that they were looking for. THE SOLUTION automotiveMastermind's sales platform, provided Oxmoor Toyota's BDC with a source of qualified leads across loyalty, service, and conquest audiences along with comprehensive consumer information. To maximize these opportunities, they instituted a process driven approach to take advantage of their deals in Mastermind and from Mastermind's predictive marketing. With compelling talking points like new vehicle pricing, trade in value, and monthly payments, the team can position their consumer outreach as opportunities to visit the dealership. That has led to an overwhelmingly positive customer experience that yields great results. This has enabled the BDC to shorten the time it took sales to close and increased the likelihood of a visit turning into a purchase to an impressive 85%. Learn more Learn more Oxmoor Toyota's Data Driven Path to Success Learn more Learn more "We want to do as much as we can to make visits as short and simple as possible. It's great to have that information from Mastermind that lets us have conversations that make customers realize that it's a good idea to visit the dealership." Ashley Green Internet Department Manager

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