THE CHALLENGE
Oxmoor Toyota has found success by having a BDC work on generating leads
and driving them to the dealership for their sales team to close. For the BDC
to do their job effectively, they needed to be able to present consumers with
relevant, compelling reasons to purchase. In the past, they had used other
solutions that failed to gain traction internally or deliver the results that they
were looking for.
THE SOLUTION
automotiveMastermind's sales platform, provided Oxmoor Toyota's BDC with
a source of qualified leads across loyalty, service, and conquest audiences
along with comprehensive consumer information. To maximize these
opportunities, they instituted a process driven approach to take advantage of
their deals in Mastermind and from Mastermind's predictive marketing. With
compelling talking points like new vehicle pricing, trade in value, and monthly
payments, the team can position their consumer outreach as opportunities to
visit the dealership. That has led to an overwhelmingly positive customer
experience that yields great results. This has enabled the BDC to shorten the
time it took sales to close and increased the likelihood of a visit turning into a
purchase to an impressive 85%.
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Oxmoor Toyota's Data Driven
Path to Success
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"We want to do as much as we can to make
visits as short and simple as possible. It's
great to have that information from
Mastermind that lets us have conversations
that make customers realize that it's a good
idea to visit the dealership."
Ashley Green
Internet Department Manager
