Case Studies

Team Toyota of Langhorne Revs Up Their Service-to- Sales Process

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CHALLENGE Team Toyota of Langhorne, a family owned and operated business, is one of the largest dealers in eastern Pennsylvania. With an established customer base regularly visiting their service drive, they wanted to consistently reach their service drive customers across multiple touchpoints. This would allow them to make sure that they were maximizing each opportunity with a more targeted approach that used messaging that was tailored to each customer. SOLUTION Mastermind's Service-to-Sales solutions enabled Team Toyota of Langhorne to better reach their service drive customers, especially those who had not purchased from the dealership before. By using Mastermind's predictive marketing programs, they began sending customers personalized one-to-one messages that cycle through proven motivators to purchase a car such as over mileage, end of lease, and more. Team Toyota's sales team also worked with their dedicated Dealer Relations Manager Brandon Harris to identify and customers earlier in their buying process who they may not have spoken to. As the team became more familiar with Mastermind, they involved their BDC to ensure that they were taking full advantage of the power of the platform to consistently call customers. With these teams working in tandem and armed with actionable insights and personalized selling points from Mastermind, Team Toyota is able to proactively engage their service customers with targeted messaging that drives new sales to the dealership. Team Toyota of Langhorne Revs Up Their Service-to- Sales Process Learn more Learn more "It's always been important to have our sales team visit customers in the service drive, but now we're doing it with the pointed spear approach. In our morning meetings, we use the list of upcoming appointments for the next day to research who's coming in and how to best position our conversations with the customer. That targeted approach has made all the difference." Chris Erxleben New Car Sales Director

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