CHALLENGE
Team Toyota of Langhorne, a family owned and operated business, is one of
the largest dealers in eastern Pennsylvania. With an established customer
base regularly visiting their service drive, they wanted to consistently reach
their service drive customers across multiple touchpoints. This would allow
them to make sure that they were maximizing each opportunity with a more
targeted approach that used messaging that was tailored to each customer.
SOLUTION
Mastermind's Service-to-Sales solutions enabled Team Toyota of Langhorne to
better reach their service drive customers, especially those who had not
purchased from the dealership before. By using Mastermind's predictive
marketing programs, they began sending customers personalized one-to-one
messages that cycle through proven motivators to purchase a car such as over
mileage, end of lease, and more.
Team Toyota's sales team also worked with their dedicated Dealer Relations
Manager Brandon Harris to identify and customers earlier in their buying
process who they may not have spoken to. As the team became more familiar
with Mastermind, they involved their BDC to ensure that they were taking full
advantage of the power of the platform to consistently call customers.
With these teams working in tandem and armed with actionable insights and
personalized selling points from Mastermind, Team Toyota is able to
proactively engage their service customers with targeted messaging that
drives new sales to the dealership.
Team Toyota of Langhorne
Revs Up Their Service-to-
Sales Process
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"It's always been important to have our sales team visit
customers in the service drive, but now we're doing it
with the pointed spear approach. In our morning
meetings, we use the list of upcoming appointments
for the next day to research who's coming in and how
to best position our conversations with the customer.
That targeted approach has made all the difference."
Chris Erxleben
New Car Sales Director