Case Studies

Route 44 Toyota

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PREDICT SMARTER. ™ A DATA MINING PROVIDER ON STEROIDS SUMMARY: Like all dealerships, Route 44 Toyota has always prided itself on understanding its market – the Raynham and Taunton areas of Massachusetts. But it wasn't until the Spring of 2017 that the dealership began to REALLY KNOW its individual customers' needs and desires. That's shortly after the time when Route 44 Toyota partnered with automotiveMastermind (aM) technology for personalized information, customized incentives, and micro-targeted marketing campaigns that are now kicking sales into higher gear. ABOUT ROUTE 44 TOYOTA: Route 44 Toyota is located in Raynham, Massachusetts about 1.5 hours south of Boston. To win business, the dealership offers customers a variety of new car incentives. With automotiveMastermind on board, proprietary behavior analytics are determining which of those incentives and vehicles will work best to motivate individual sales prospects, making conversion of new customers exponentially better. THE CHALLENGE: Prior to it's partnership with automotiveMastermind Route 44 Toyota was well aware of the benefits of data mining technology. It had signed on with a different leader in the field to work closely with its sales staff in finding meaningful consumer information. According to General Manager Tim Bruno, it wasn't long before the team realized that it was doing a lot of the digging on its own to access needed information rather than benefitting from what the product was meant to deliver, according to General Manager Tim Bruno. This problem was worsened by the fact that the Account Rep was "never around" to assist. The GM wanted a true partner committed to mutual success. THE SOLUTION: When aM first presented its innovative predictive behavior technology to Route 44 Toyota, "It was like our previous data mining provider on steroids," recalls Bruno. It featured "customer intelligence" and "real actionable offers" that are easily accessible at every desktop and mobile device, and built-in talking points that allow the store's Business Development Center to have meaningful conversations with potential buyers. Everyone was impressed by the platform's many game-changing benefits: A Behavior Prediction Score® (BPS) from 0-100 based on how likely a customer is to buy, along with the exact reasons why; and Behavior Prediction Drivers (BPD) that create and deliver micro-targeted campaigns to individual prospects. automotiveMastermind One Park Avenue 14th Floor, New York, NY 10016 888•892•3979 THE RESULTS: • automotiveMastermind has been credited with moving 65 automobiles in its first three months – at an average cost per sale of $179 versus up to $650* for the industry. • May 2017 sales increased by 9% over May 2016. • The store's first marketing campaign with aM in May 2017 had tremendous impact. The Open Rate for aM-generated customer emails was 37% - far exceeding the 27% industry average. The Click-Through-Rate was 33% vs. an industry average of only 3.7%. • GM Bruno sums up his experience with automotiveMastermind: "My philosophy is if you become a partner and work for mutual success, I am loyal for life. Our last data mining company was not a partner. aM has a vested interest in my dealership's success. They are a true partner. The bottom line is that we are able to build better relationships with our customers." *(this includes all Marketing costs) Tim Bruno General Manager Route 44 Toyota

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