Riverhead Toyota understands that the service drive has a steady,
repeatable flow of customers everyday–even when showroom traffic is
down.They partnered with automotiveMastermind (aM) to help them
improve their service to sales process and begin maximizing their ROI.
THE CHALLENGE
Since the sales team members at Riverhead Toyota weren't working the
service drive consistently, the reality of making outreach with every
client that comes in for a conversion is far-fetched. They knew an
effective and efficient process to sell more cars through the service
drive, so they enlisted aM's proprietary sales and marketing platform,
Mastermind, to market and convert their service customers.
THE SOLUTION
Riverhead Toyota chose to partner with aM and in return achieved
market-leading retention rates. Mastermind helped to build a repeatable
service to sales process that has yielded a 19% average monthly
conversion ratio of clients targeted in the service drive. Through the use
of behavior prediction algorithms, they were able to identify
high-potential leads in their service drive and provide these customers
with a targeted offer for them to convert them in to new car buyers,
which also increases retention in the longrun, as well as provides
Riverhead Toyota with a used car that they can sell on their lot.
Toyota Dealer Archives
Market Leading Retention Rates
Joel Minichiello
Sales Manager
Riverhead Toyota
"Nothing compares to
Mastermind.The success we've
seen in conquesting both
service-not-sold customers and
customers from competitive
brands has exceeded any of
our expectations."
Lea earn n more automo automotiveMa iveMaste termi mind. nd.com
