6-7X
MORE EXPENSIVE TO GET A
NEW CUSTOMER THAN IT IS
TO RETAIN ONE
7
Break from the stereotype of upselling,
hidden-charge, surprise service
dealerships. For starters, make the
service area more visible, so customers
can see work being done. This earns trust
you can build upon, over time.
On the other end of the business,
potential buyers who learn so much on
their own may not fully trust someone
giving them a sales pitch. Embrace what
customers already know and contribute
to their knowledge by becoming less
of a salesperson and more of a product
expert. This way, you share something in
common, helping build your relationship
and establish trust.
EARN TRUST
6
7
" It is 6 Times more Expensive to win a New Customer than to
Retain an Existing One," Business 2 Community
