How people shop for
vehicles has changed.
Sources beyond dealer
and manufacturer
marketing influence
customer decisions,
and customers expect a
personalized shopping
experience. If buyers
don't get that they want
nothing to do with you.
Without customer intelligence, building a
relationship with customers and predicting
their buying behavior is now essentially
impossible. Long story short, sales
approaches need to catch up to today's
buyer. To help you do that, we've laid out a
few sale-closing factors that are unique to
our present moment:
• Understanding buying triggers and
appealing to customers
• Making sense of complex data
• Utilizing different methods of maintaining
relationships with potential buyers
The better you understand these three
factors, the better you can use them to
understand customers, anticipate their
needs, and increase sales.