Ebooks

HOW CUSTOMERS SHOP TODAY You're in the business of selling, and business can be…unpredictable. That's because customers are learning about options and making decisions without you, leaving you with few clues as to what customers want and why. You may provide some of the web content customers use to help make decisions, but relying on your web presence brings a new set of obstacles. Online shoppers have an attention span of eight seconds. They decide if they will stay or leave your website within 10 seconds, and 40% of visitors will leave it if load time is more than three seconds. The odds seem to be stacked against you off and online. But not all hope is lost. Understanding what drives customer decisions helps bridge the gap between you and potential buyers. According to C+R Research, an average of six to seven sources of information influence shopper decisions: • Manufacturer websites • Search engines • Newspaper websites • Expert review websites • Talking to family and friends • Independent research sites • Previous experience driving the vehicle of interest You'll notice you don't control most of these customer influences. But there's a clear opportunity to reshape how you develop customer relationships, which is exactly what buyers want. Consumers overwhelmingly want a different kind of shopping experience. Almost 80% say they only consider brands that understand and care about customers as individuals. In other words, all the sales tactics in the world can't persuade a buyer who feels misunderstood. The simple solution here is to start taking a personalized approach to your relationship building. But how do you get to know customers better if they're not coming directly to you for information? The answer lies in the second factor. S RELOCATED HIGH NEGATIVE EQUITY VEHICLE HAD ACCIDENT QUALIFIES FOR USAA READY TO BUY?

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