"I cannot speak enough about how well automotiveMastermind tailors to the
needs of the car industry in the 21st century. The first day that we started using
aM we sold a car that grossed us over $4,000 in profit, and sold over
13 vehicles through aM in the first three weeks. Our team has been using other
products with varying degrees of satisfaction, but this beats those.
Overall, I believe Mastermind has allowed our team to have an edge
over our competition."
- Elijah Orengo, General Sales Manager, Prestige Warren Toyota, Warren, MI
When you know a customer is interested,
and you have the customer behavior
data to know why, you can fulfill their
need to be understood. Through micro-
targeted communications that address
buyers' specific pain points and current
circumstances, you can develop or
strengthen your relationship with them.
Again, this is what customers want.
In a Hubspot study , 73% of consumers
reported feeling frustrated when content
is not relevant to them. Ideally, data would
provide enough information to build a
campaign that shows you understand
and care about the person receiving your
communications. Each highly targeted,
personalized touchpoint, including print
and email, would build on the previous one
with distinctive messaging that matters to
each individual, maximizing the probability
of consumer action over the full campaign
cycle.
Although 34% of marketers lack
technology that enables such
personalization, adapting to changing
customer expectations is a must.
