NADA REPORTED AVERAGE
ADVERTISING COST PER SALE
$624
MARKET EYEQ'S PRINT + DIGITAL CAMPAIGNS
AVERAGE ADVERTISING COST PER SALE
$115
Top marketing experts agree that a multi-channel marketing approach will always
outperform a single channel campaign. Mastermind has delivered millions of direct mail
pieces on behalf of our dealer partners, and we universally see higher response rates
when the two channels are combined. Our average direct mail open rate is about 90%
with a 6% response rate. Our email open rates far surpass industry standards, as well,
with an open rate averaging 44%. What is the secret sauce? Personalization.
Utilize Predictive Analytics in Any Marketing
Predictive analytics takes the guesswork out of car sales, prospecting and marketing. It helps
identify the potential customer's information to determine their vehicle preferences and history.
To be clear, predictive analytics should pull in a lot of data about customers' preferences
surrounding make, model, prices, deals and leasing versus buying, to name a few. Then, you
can combine your current dealer management system with the predictive analytics services to
better understand all current and prospective customers.
Putting this data into play will allow you to better tailor your messages to customers,
adding that personal touch that they crave. Remember the secret sauce to obtaining
90% direct mail open rates with a 6% response rate and email open rates of 44%?
Personalization!
REQUEST A DEMO AT
automotiveMastermind.com
800.801.0018 | info@automotiveMastermind.com
©2019 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™
ADDING PERSONALIZATION TO DIRECT MAIL YIELDS
AS MUCH AS A LIFT IN RESPONSE RATES
135%
If your dealership's marketing strategy is focused too much on identifying the best
marketing channel and not enough on understanding what your prospects want and
need from you, it's time for a change. Contact us for a free Market EyeQ
consultation on
how to make all your channels more efficient and effective through predictive marketing.
