Research regularly finds that
consumers are unlikely to travel more
than 20 miles for a car service,
and almost three quarters of vehicle
service visits take place within 10 miles
of a customer's home.
Three Ways to Use Predictive
Analytics in the Service Drive
Driving Service Revenue Through Analytics
The more you can predict your customers' wants and needs, the better you're able to
serve them. That means both increased revenue from writing tickets, as well as
increased customer satisfaction from personalized service reminders and offers.
Dealers have long understood the power of service reminders to drive revenue, but the
combination of modern personalized marketing tools and predictive analytics allows
dealers to target not only their own customers, but also specific service prospects within
a 10-mile radius.
This is an area in which the trend toward longer car ownership works in favor of dealers
in the ongoing competition with independent repair and franchised shops.
The average vehicle on America's roads is now an unprecedented 11.8 years old. This bodes bad news
for new car sales but brings increased opportunities for service revenue.
As service revenues industry-wide have grown, some dealers are applying the same data and
analytics-driven capabilities to their service drive as they do to their showrooms to grow service traffic,
increasing service revenues and cultivating conquest and loyalty sales in the process.
In this whitepaper, we'll discuss best practices for increasing service revenues, conquesting service-
not-sold customers and retaining loyalty customers.
20
MILES
10
MILES