3 Ways to Use Predictive Analytics in Service Drive

Issue link: https://resources.automotivemastermind.com/i/1206015

Contents of this Issue


Page 1 of 1

Service Analytics Drive Conquest Sales In a marketplace where customers are avoiding the showroom but showing up more at the service drive, service conquest is increasingly more important. It makes or breaks dealership profits. Some of its importance is in its cost- effectiveness: it's generally five times cheaper than traditional marketing and sales methods. One reason is because it's much easier to ensure lead quality when you have a service touchpoint. Market EyeQ takes that one step further, integrating data from TransUnion, CARFAX, IHS Markit and other public and proprietary data sources to quickly and efficiently highlight the best service-not-sold conquest prospects in your service drive through Mastermind's Behavior Prediction Score™ – as well as those who are unlikely to be a good use of your sales team's time. Loyalty Sales Start with Service Analytics While a service conquest is always a win, the best service conversions are loyalty customers. These are the highest-profitability sales, and every customer you keep is one your competition failed to conquest from you. Dealers who embrace a culture of excellent customer experience powered by predictive analytics view the service drive as a critical opportunity for loyalty sales. It's a touchpoint where dealers who are confident in their service quality and customer experience culture leverage those investments to identify customers who are in the best position for a new car, generate personalized offers and then plan a seamless transition from service to sales. Many dealerships are taking the step of entrusting service sales – both conquest and loyalty – to a dedicated service salesperson or team who works at the intersection of the two departments. They have responsibility for leading the use of Market EyeQ's analytics and insights to identify and connect with the best service prospects at any given time and are the first sales point of contact for those prospects who don't have an existing salesperson relationship. If you're ready to start getting serious about leveraging your service drive, contact us today for a consultation on how we can help you increase lead conversion. REQUEST A DEMO AT automotiveMastermind.com 800.801.0018 | info@automotiveMastermind.com ©2019 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™ Market EyeQ helps dealers activate up to 55% of their service drive customers into in-market leads.

Articles in this issue

Links on this page

view archives of Whitepapers - 3 Ways to Use Predictive Analytics in Service Drive