Service Analytics Drive Conquest Sales
In a marketplace where customers are avoiding the
showroom but showing up more at the service drive, service
conquest is increasingly more important. It makes or breaks
dealership profits. Some of its importance is in its cost-
effectiveness: it's generally
five times cheaper than traditional
marketing and sales methods.
One reason is because it's much easier to ensure lead quality
when you have a service touchpoint. Market EyeQ
takes that
one step further, integrating data from TransUnion, CARFAX,
IHS Markit and other public and proprietary data sources to
quickly and efficiently highlight the best service-not-sold
conquest prospects in your service drive through
Mastermind's Behavior Prediction Score™ – as well as those
who are unlikely to be a good use of your sales team's time.
Loyalty Sales Start with Service Analytics
While a service conquest is always a win, the best service conversions are loyalty
customers. These are the highest-profitability sales, and every customer you keep is one
your competition failed to conquest from you.
Dealers who embrace a culture of excellent customer experience powered by predictive
analytics view the service drive as a critical opportunity for loyalty sales. It's a touchpoint
where dealers who are confident in their service quality and customer experience culture
leverage those investments to identify customers who are in the best position for a new
car, generate personalized offers and then plan a seamless transition from service to
sales.
Many dealerships are taking the step of entrusting service sales – both conquest and
loyalty – to a dedicated service salesperson or team who works at the intersection of the
two departments. They have responsibility for leading the use of Market EyeQ's
analytics and insights to identify and connect with the best service prospects at any
given time and are the first sales point of contact for those prospects who don't have an
existing salesperson relationship.
If you're ready to start getting serious about leveraging your service drive, contact us
today for a consultation on how we can help you increase lead conversion.
REQUEST A DEMO AT
automotiveMastermind.com
800.801.0018 | info@automotiveMastermind.com
©2019 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™
Market EyeQ
helps dealers
activate up to
55%
of their service drive
customers into
in-market leads.
