6
REWARD WHAT YOU
WANT TO SEE MORE OF
It seems simple to say that if you want to see more
of something, you reward people for it. But in the
metrics-driven dealership environment, that concept
often gets caught up in compensation, bonuses and
other financial rewards.
Yes, sales and other metrics are critical, but those are
a part of management…not leadership.
Great leaders know sales and other measurement
metrics are the result of the kinds of behaviors leaders
can impact – modeling of culture, engagement with
teammates, engagement in training, effective use of
resources and tools. Find ways to reward team members
who are doing the job right to incentivize them to
always do a good job, even if you're not watching.
LEADERS START
WITH THE CUSTOMER
AND WORK
BACKWARDS. THEY
WORK VIGOROUSLY
TO EARN AND KEEP
CUSTOMER TRUST.
ALTHOUGH LEADERS
PAY ATTENTION
TO COMPETITORS,
THEY OBSESS OVER
CUSTOMERS.
JEFF BEZOS
PRESIDENT & CEO OF AMAZON
