This is why Mastermind's Market EyeQ takes
insights from a dealership's equity and data
mining processes, as well as their existing DMS,
and combines them with data from other public
and proprietary sources from partners like IHS
Markit, TransUnion and Carfax, to generate a
single Behavior Prediction Score® that sums up a
prospect's overall quality on a 0-100 scale.
Predictive Marketing
After identifying, qualifying and prioritizing the
best prospects, the next step is to get them
engaged in the sales process. One of the most
powerful use cases for comprehensive dealership
data mining is in predictive marketing campaigns that get the right offers to the right
prospects at the right time in the right format and with the right messaging.
Mastermind's personalized marketing campaigns are a perfect example of how customer
data analytics can truly change a dealership's bottom line in the real world. The average
dealer marketing spend-per-car-sale with Mastermind is just $115, versus the industry
average of $624. That's $500 in additional potential profit, generated by automotive data
solutions that are simultaneously adding to your bottom line in other ways by improving
factors such as lead quality, closure rates and overall customer satisfaction.
Next-Generation CX Management
Today's great data-driven business success stories aren't those that have the best data
scientists, but rather the companies that have figured out how to turn the science of
customer data analytics into the art of great customer experience (CX) management. It may
seem counterintuitive for the impersonal mathematics of big data analytics to be the critical
tool your team needs to become truly excellent at making personal human connections to
your dealership's customers…but it works.
Today's consumers expect you to know what they want and what they need, even when
they don't. This is where comprehensive data mining can support passionate leaders and
strong teams in the quest to deliver the kind of predictive and responsive CX that generates
sales loyalty, fixed-ops revenues, referral conquest business and bottom-line profits.
Interested in learning more about what Mastermind's marriage of modern data science with
real-world auto dealer industry expertise can do for your dealership's bottom line? Contact
us to set up a free demonstration.
REQUEST A DEMO AT
automotiveMastermind.com
800.801.0018 | info@automotiveMastermind.com
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