insights into each individual customer. The better your people know their customer and the
more insights they have into their individual situation and finances, the quicker they can
finalize the best and most appropriate deal and get the customer happily on the road in their
new car.
Build Customer Experience
In addition to a new car, that customer is driving away with something
else important – their feelings about the entire car buying process and
an emotional connection to the dealer. The shorthand for that is customer
experience (CX), and in the auto industry it's become the domain of the
all-important customer satisfaction score, or customer satisfaction index
(CSI).
Mastermind helps dealers get past the CSI. Auto CSI certainly matters,
but every dealer understands it's only one way to measure the dealership
customer experience. You can't ignore it, if for no other reason than the
importance that OEMs place on it. However, it's not enough to manage
to that number and assume if it's near 100 you're delivering on a great
customer experience.
There's plenty of room for improvement. According to research into
consumer satisfaction
1
with the sales process, even the best brands
only achieve roughly 83 percent sales satisfaction rankings.
Mastermind empowers dealers to build a real CX-based relationship that's
based on what deep data and powerful analytics tell you about what they
want that experience to be.
Today's consumers like companies to do what they want, but truly love companies
that give them what they never knew they needed. That's what Mastermind does for
your dealership, by arming your team with the deep insights and critical information
that lets you go above and beyond.
Contact us to set up a free demo and to learn more about how we can help your dealership
improve customers' car buying experience.
1
https://www.jdpower.com/business/press-releases/2019-us-sales-satisfaction-index-ssi-study
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LET'S TALK CSI
Even the best brands
only achieve roughly
83%
sales satisfaction
rankings.
"
Today's consumers like companies to do what
they want, but truly love companies that give
them what they never knew they needed.
