How Marketing Technology is Changing the Automotive Customer Experience

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They're on mobile. In 2019, more than 94% of Facebook's traffic came from mobile devices, and consumers are using mobile technology to make buying decisions. In one survey of auto shoppers, 30% said they discover new vehicles and brands on their smartphones or tablets. They're watching videos. Facebook says auto enthusiasts on Instagram are 2.6 times as likely to view videos on the platform than other users – and 59% of them count what they see on Instagram as a key influencer in their purchase. DID YOU KNOW? 64% OF CAR BUYERS WHO WATCH ONLINE VIDEOS TO INFORM THEIR PURCHASE SAY NEW PLATFORMS LIKE A 360° VIDEO WOULD CONVINCE THEM TO BUY A CAR WITHOUT A TEST DRIVE 2 They're increasingly buying used. Edmunds predicts certified pre-owned sales will hit their highest-ever level in the U.S. auto industry in 2020, reaching 2.81 million vehicles. That's driven largely by broader automotive industry trends such as high sustained leasing volume and penetration, along with the growing price gap between new and used. How Dealerships Can Improve CX Understanding this early customer behavior and the unique influences that led a shopper to contact your dealership is a first step to finding where you can fit in the new car buyer journey – and delivering an excellent CX before a prospect even enters the showroom. Market EyeQ's predictive capabilities empower dealers to target and deliver personalized marketing to their existing and prospective customers. Contact us to set up a free demo and to learn more about how we can help your dealership improve customers' car buying experience. 1 Global Auto Consumer Journey Study by Accenture on behalf of Facebook, 2018 2 The Drive to Decide Survey, 2018 REQUEST A DEMO AT automotiveMastermind.com 800.801.0018 | info@automotiveMastermind.com ©2020 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™

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