TURNING SERVICE
INTO SALES
Dealers have long known that service customers
are great sales leads. But Mastermind dealers
have the data, analytics and execution capabilities
to actually do something about it. That's why
Mastermind dealers report activating 55 percent
of service-not-sold customers into qualified,
in-market new vehicle sales leads.
If your dealership doesn't have someone dedicated
to looking at the analytics for every upcoming
service appointment to identify the best prospects
for a trade-in or other upsell, then you're
potentially leaving hundreds of sales on the table.
According to Mastermind dealers' experience, the
Service Conquest feature of Market EyeQ
is providing a 4x higher customer activation
rate of service customers to in-market leads
than any other provider.
