Dealers have long understood the
concept of "know your customer," but
when we entered the world
of big data it became less a question
of knowing facts about customers and
more about understanding individual
consumer buying behaviors.
If you want to improve your service
department, it's critical that you don't
bury your people with data, which is just
facts without context. Rather, they need
the most relevant and actionable insights
about the behavior of the customers or
prospects they're interacting with.
Mastermind's Behavior Prediction
Score™ provides that context with a
simple 0-100 ranking. This gives your
team a starting point for personalized
interactions with a consumer by
identifying their potential as a prospect.
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