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It's natural that your team may feel hesitant to reach out to customers during this time. Rest assured
that tools such as Market EyeQ from Mastermind will help set them apart from the competition to
remain relevant in today's market. Market EyeQ can help your team feel comfortable and confident in
their prospecting by pinpointing exactly which prospects they should be talking to right now.
The ability to identify customers with the highest likelihood to purchase a new or pre-owned vehicle with
the message of either potentially lowering their payments or saving them from penalties or fees will be
well-received. And Market EyeQ is your offensive tool to transform these data points into actionable
conversations.
For additional dealership resources surrounding COVID-19, click here.
Tip 4: Set Appointments for Drop Offs & Deliveries
•
Face-to-face contact for lease returns, test drives and delivery of vehicle must
be done by appointment, while following social distancing guidelines
• When possible, arrange for as many of these 'live' activities to be done at the
customer's home versus having the customer leave their home to come to
the dealership
Tip 5: Disinfect Vehicles After Usage for Test Drives & Deliveries
•
Each time a dealership employee or customer uses the vehicle, both the
vehicle and the keys must be properly disinfected according to CDC
guidelines
• To ensure customer confidence, disinfect the vehicle while the customer
watches in their driveway or document it and share a video of the vehicle
being sanitized with the customer afterwards
• Consider using steering wheel, floor and seat covers as additional safety
measures
• Test drives should be conducted by the customer only, dealership employees
should not accompany them
Tip 6: Safely Obtain Required Signatures
•
If paperwork cannot be signed virtually, an appointment must be made at the
dealership or outside of the customer's home
• Ensure all surfaces and items used during the transaction (i.e. pens,
clipboards, tablets, etc.) are properly disinfected before handing them over to
the customer
