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The 5 W’S of Auto Sales Prospecting

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The Five W's – who, what, where, when and why – are widely considered the building blocks in any sort of information gathering or problem-solving scenario. For example, journalists learn that a news story must quickly answer the "Five W" questions: "who, what, where, when and why?" Who are we talking about? What did they do? Where did they do it? When did this happen? Why did they do it?

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