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Mazda Dealership Sees 32.2 Point
Lift in Loyalty with Market EyeQ
Summary
Jeff Meadows is the General Manager of Russ Darrow Mazda of
Madison. Within the first 8 months of Russ Darrow Mazda of Madison's
partnership with automotiveMastermind (Mastermind), they have
achieved a remarkable 32.2-point lift in loyalty which they attribute
to Mastermind's sales platform, Market EyeQ.
Challenge
Russ Darrow Mazda of Madison is not located on a major highway, so
as the COVID-19 pandemic caused business disruptions, Jeff and his
team needed to think of efficient ways to attract quality store traffic
to keep business humming along.
His team remained focused and dialed in on taking care of their clients
despite the challenges. However, they needed a way to get customers'
attention with relevant, personalized information that speaks to each
unique individual, especially in a time where loyalty may be
challenged due to price-conscious buyers during the economic
downturn.
Solution
Despite the challenges from COVID-19 business disruptions, Jeff's
team sold the exact number of vehicles in April 2020 as they did in
April 2019. In May, they achieved a 12% year over year increase in
units sold.
With an accountability plan in place combined with a strict customer
communication cadence, leveraging Market EyeQ to identify quality
leads is a requirement in his store. "Reviewing the insights from
Market EyeQ gives the salesperson in-depth knowledge on a prospect
versus making a generic quick cold-call," says Jeff.
ABOUT RUSS DARROW
MAZDA OF MADISON
Located in Madison, Wisconsin,
Russ Darrow Mazda of Madison is a
part of the Russ Darrow Group.
Involvement in the community and
serving their customers has been
the foundation of their success.
Russ Darrow Mazda of Madison is 1
of 15 locations throughout
Wisconsin. The Russ Darrow Group
has a track record for success, and
a positive plan for the future.
Credo: To Be The Best in Sales,
Service and Personnel.
JEFF MEADOWS
GENERAL MANAGER
