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LEARN MORE ABOUT MARKET EYEQ
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Unrivaled Access to Actionable Customer Insights
To give our dealer partners access to their entire local
market, Market EyeQ combines insights from, 200
million households, 3.2 billion ownership records and
650 million vehicle records.
Loyalty means profit for dealerships, and that loyalty is
built through excellent dealership customer experience.
Dealership sales tools without that focus will constantly
shortchange long-term loyalty for short-term results,
harming ROI over time with a short-sighted approach
and putting your dealership on the defensive in a
competitive conquest environment.
Other dealership solutions also fall short in providing
actionable insights because their tools are limited by low-quality data. Mastermind ensures our dealer
partners have access to high-quality insights through data partnerships with IHS Markit, TransUnion,
CARFAX and other industry-leading sources to identify, communicate with and help close high-quality
leads who are in the market for a new vehicle.
Seasoned Field Experts with Real World Expertise
Mastermind's roots in auto dealership showrooms drive our "Always a partner, never a vendor"
mantra. It's why our Dealer Relations Managers, who have worked sales desks themselves, make the
commitment to spend the day on site at your dealership every 30-45 days. We know there's no
substitute for being on the ground with your team, and that's why our dealer partners consider us
family and not just a business partner.
It shows in our training, which goes beyond basic sales skills, to ensure your investment in
Mastermind's solution is paying dividends throughout your dealership and empowering everyone who
interacts with customers does so with the utmost knowledge of that customer's needs.
That's the power of Mastermind's predictive customer experience solutions, born from dealership
showroom floors and powered by the best and most relevant data available.
The results speak for themselves. Our dealer partners report results that include:
• Loyalty retention improvements as high as 15%
• As many as 15 incremental conquest sales per month
• Conversion of service customers into new car buyers at a rate 4x higher than the
competition
Request a demo
to learn how Market EyeQ works and why the combination of data, marketing and
white-glove service helps our dealer partners win repeatedly.
