Case Studies

Cadillac Dealership Sees 12 Months of YoY Record Sales with Market EyeQ

Issue link:

Contents of this Issue


Page 0 of 0

REQUEST A DEMO: 800.801.0018 | ©2020 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™ I love how Market EyeQ helps us get ahead of the customers in their buying process, which really helps our retention. Mastermind's product and people are top-notch, we owe so much of our success to our Dealer Relations Manager's support and guidance. " Cadillac Dealership Sees 12 Months of YoY Record Sales with Market EyeQ Summary Marija Cvetkovska is the Business Development Manager at Suburban Cadillac of Troy. Within the first 12 months of their partnership with automotiveMastermind (Mastermind), Marija shares that they have achieved 12 months of year over year record sales which they primarily attribute to Mastermind's sales and marketing platform, Market EyeQ. Challenge Suburban Cadillac of Troy was at a competitive disadvantage with no third-party equity or data mining program in place. Their service drive generates a large amount of repair orders every month, but the sales were lacking. Marija began to think about how to capitalize on their booming service business to get customers to buy new cars, or to conquest customers who bought their cars elsewhere. They had no sophisticated way to contact these service customers outside of the occasional mass email blast. Marija wanted a more consistent method of communication based on best-in-class data that would deliver a personalized message to curated audiences and drive quality responses. Solution After a series of negative experiences with other vendors who made false claims and then disappear after selling her their products, she was introduced to Mastermind's Market EyeQ sales platform. The personalization of Market EyeQ's marketing campaigns wowed her, but the high response rates and increased sales that followed sold her. Suburban Cadillac of Troy has since had great success in converting service customers into new car buyers by utilizing the combination of data and technology thanks to Market EyeQ. ABOUT SUBURBAN CADILLAC OF TROY Located in Troy, Michigan, Suburban Cadillac of Troy is a part of the Suburban Collection. Commitment to providing excellent service to their customers is the main pillar on which their dealership's ethics are built. The Suburban Collection, based in Michigan, offers an array of automotive solutions to retail and industry customers throughout the United States and Canada. MARIJA CVETKOVSKA BUSINESS DEVELOPMENT MANAGER

Articles in this issue

Links on this page

view archives of Case Studies - Cadillac Dealership Sees 12 Months of YoY Record Sales with Market EyeQ