Marija Cvetkovska is the Business Development Manager at Suburban
Cadillac of Troy. Within the first 12 months of their partnership with
automotiveMastermind (aM), Marija shares that they have achieved 12
months of year over year record sales which they primarily attribute to
aM's proprietary sales and marketing platform, Mastermind.
CHALLENGE
Suburban Cadillac of Troy was at a competitive disadvantage with no
third-party equity or data mining program in place. Their service drive
generates a large amount of repair orders every month, but the sales were
lacking. Marija began to think about how to capitalize on their booming
service business to get customers to buy new cars, or to conquest
customers who bought their cars elsewhere. They had no sophisticated
way to contact these service customers outside of the occasional mass
email blast. Marija wanted a more consistent method of communication
based on best-in-class data that would deliver a personalized message to
curated audiences and drive quality responses.
SOLUTION
After a series of negative experiences with other vendors who made false
claims and then disappear after selling her their products, she was
introduced to aM's sales platform. The personalization of Mastermind's
marketing campaigns wowed her, but the high response rates and
increased sales that followed sold her. Suburban Cadillac of Troy has since
had great success in converting service customers into new car buyers by
utilizing the combination of data and technology thanks to Mastermind.
SUBURBAN
CADILLAC OF TROY
Located in Troy, Michigan
Cadillac Dealership Sees
12 Months of YoY Record
Sales with Mastermind
ABOUT
Lea earn n more automo automotiveMa iveMaste termi mind. nd.com
Located in Troy, Michigan, Suburban
Cadillac of Troy is a part of the Suburban
Collection. Commitment to providing
excellent service to their customers is the
main pillar on which their dealership's ethics
are built. The Suburban Collection, based in
Michigan, offers an array of automotive
solutions to retail and industry customers
throughout the United States and Canada.
"I love how automotiveMastermind helps
us get ahead of the customers in their
buying process, which really helps our
retention. Mastermind's product and
people are top-notch, we owe so much of
our success to our Dealer Relations
Manager's support and guidance."
Marija Cvetkovska
Business Development
Manager
