GET A JUMP
ON THE
COMPETITION
We know this is not "business as usual," but too
many dealers are letting their used car departments
operate as if it were. Even dealers that have
embraced tools like predictive analytics and
personalized marketing campaigns to boost new car
results are lagging in applying those practices and
tools to pre-owned auto sales.
This creates an opportunity to get a leg up on the
competition. As previous new vehicle customers
increasingly explore used options, dealers that bring
the used car lot into their data-driven marketing and
sales environment will have huge advantages over
their business-as-usual competitors.
