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Driving Profit in the New Market: New Opportunities in Used Cars

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Used car lot profitability is dependent on inventory turns, which means balancing the cost of keeping a car on the lot with the potential cost of missing a sale when you don't. Personalized marketing campaigns increase sales predictability and simplify acquisition, giving dealers greater control of their pre-owned inventory and reducing overhead costs. With behavior prediction technology, data by pre-owned transactions can be utilized to optimize future efforts, leading to more relevant insights to drive new car sales, increase fixed ops revenues, improve F&I margins and more. CONTROL INVENTORY COSTS

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