3 Reasons Not to Pump the Brakes on Your Dealership Marketing

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800.801.0018 | info@automotiveMastermind.com ©2020 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™ LEARN MORE ABOUT MARKET EYEQ automotiveMastermind.com Improve Profitability Through Better ROI It's not news that digital marketing for car dealers is more cost-effective than traditional print, TV, outdoor and other channels. But too much digital marketing is just old-school "spray and pray" moved to the Internet. Game-changing automotive digital marketing is personalized marketing driven by predictive analytics, allowing dealers to identify customers in the early stages of their car buying journey and maximize their likelihood to engage with tailored offers and ultimately purchase a vehicle. Effective personalization in digital marketing is dependent on one critical element: high quality data. Data is the new oil when it comes to revolutionary automotive marketing – digital or not. That's how Mastermind's predictive marketing campaigns generate up to 15x ROI for our dealer partners. Unleash Your Conquest Marketing While your competitors may be backing off their marketing efforts, opportunistic shoppers and deal-seekers are proving to be open to hearing marketing messages. Industry research suggests the households returning to market will likely contrast sharply with the pre-COVID mix, emphasizing the importance of using predictive marketing tools to: • Identify the consumers who are most likely to be on the market for a new or used vehicle and target them with personalized conquest marketing campaigns. Consider OEM incentives, financing terms and your dealership's available inventory. • Analyze each upcoming service appointment to identify key service-not-sold conquest opportunities. • Protect loyalty customers against competitors' conquest efforts by connecting with them through actionable trade-in/upsell offers. • Seize the opportunity in the used car marketplace by connecting your used car inventory to your predictive analytics and structuring personalized marketing campaigns that take advantage of OEM CPO programs. Interested in learning more about how you can market smarter during the downturn while your competitors are marketing less? Contact us for a free demo. OF DEALERS SAY THEY ARE LIKELY TO INCREASE THE USE OF DIGITAL TOOLS TO ENGAGE CONSUMERS. SOURCE: AUTOMOTIVE NEWS DATA CENTER, APRIL 2020 88%

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