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New Sales Opportunities for Auto Dealers in 2021

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800.801.0018 | info@automotiveMastermind.com ©2020 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™ REQUEST A DEMO: automotiveMastermind.com advanced tools fueled by data from their DMS, CRM and available inventory to quickly map buyers to the vehicles they're most likely to buy. Another well-documented shift in consumer preferences is the growing interest in SUVs and trucks. Similarly, this trend was expedited in 2020, accounting for nearly every other vehicle registration through July. This is even more distinct among luxury buyers, with SUVs accounting for 64% of new vehicle registrations, according to IHS Markit. Engaging these buyers early on before they've had the chance to shop around and begin their buyer journey is key. By utilizing behavior prediction technology, dealers can identify and engage potential buyers with a personalized customer experience from the very first touchpoint. New Buying Experiences Become "New Normal" for Dealers Like buyer preferences for SUVs and trucks, digital retail saw a massive increase in 2020. Online car shopping went from a "nice to have" website functionality to a necessity for dealers in just a few months, expedited by online-only car dealerships and an increasing network of franchise dealerships now offering online purchase options. To find success in 2021, dealerships need to deliver the buying experience consumers want. A survey of recent buyers by IHS Markit found ease of convenience is the primary choice for customers selecting their purchase method – regardless if they purchased online or in-store. This illustrates the importance of dealers not only offering broader online purchasing options, but also the critical value in connecting a dealer's online and dealership buying experiences. Whether it's online or in-person, new or used, SUVs or sedans, by leveraging data-driven tools and technology, dealers are empowered to create the streamlined processes, perfected messaging and personalized customer experiences they'll need to gain a competitive edge in 2021. If you're interested in learning how Market EyeQ can help your dealership increase both new and pre-owned sales in 2021, contact us for a free demo. 50% OF ALL NEW VEHICLE REGISTRATIONS THROUGH JULY 2020 WERE FOR SPORTS UTILITY VEHICLES IHS MARKIT, OCTOBER 2020 IN 2020, 61% OF BUYERS AT LEAST PARTIALLY USED ONLINE SERVICES TO PURCHASE A VEHICLE

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