3 Ways for Dealerships to Adopt an Omnichannel Sales Strategy

Issue link: https://resources.automotivemastermind.com/i/1321465

Contents of this Issue


Page 1 of 1

800.801.0018 | info@automotiveMastermind.com ©2020 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™ LEARN MORE ABOUT MARKET EYEQ automotiveMastermind.com 2. Think Beyond the Sale You may think your dealership is limited in your available options to digitize the customer experience, and in some ways, you may be right. You probably don't have an entire video team with full capabilities in your dealership. However, there are plenty of cost-effective options for dealers to digitize the customer experience by investing in the right tools and processes. Start with simple steps, like taking your credit applications online and providing customers with manufacturer-created digital test-drive options. These digital options are almost always available at no cost – and are excellent ways to collect customer data and build value with potential buyers as they shop online. As you quickly develop your relationship, the information collected by your CRM and DMS can be analyzed through your advanced marketing tools to further improve the accuracy and efficacy of your efforts. 3. Commit to Exceptional Customer Experiences (Online and Offline) No matter which platform a customer wants to use to submit their credit application or schedule a test drive, above all else, every interaction with your dealership should represent your dealership's core values and brand. To customers, there is no difference between buying in-person and online. Your inventory, pricing and process should all be obvious, simple and straightforward. Your website should be a digital reflection of your dealership, with all the information your customers need to purchase the car of their dreams. Taking an omnichannel approach is more than just understanding how people use the Internet to search for vehicles. A real, sustainable plan for success requires a deep dive into critical processes and systems, along with a realignment of the way you're doing business. In the end? Transitioning to an omnichannel strategy means a better customer experience so happy customers share great feedback about your dealership and come back to buy over and over again. Interested in learning how Market EyeQ can empower your dealership to improve its omnichannel sales strategy? Request a demo today. IHS Markit: 2020 Vehicle Buyer Journey AUTO BUYERS TOP THREE REQUESTED ONLINE TOUCHPOINTS: 1. 2. 3. IHS Markit: 2020 Vehicle Buyer Journey OF ONLINE VEHICLE BUYERS FOUND THEIR RECENT ONLINE PURCHASE EASIER THAN THEIR PREVIOUS TRANSACTIONS. 74% USE ONLINE FINDING THE RIGHT VEHICLE NEGOTIATING PRICE ARRANGING A TEST DRIVE

Articles in this issue

Links on this page

view archives of Whitepapers - 3 Ways for Dealerships to Adopt an Omnichannel Sales Strategy