800.801.0018 | info@automotiveMastermind.com
©2020 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™
REQUEST A MARKET EYEQ DEMO:
automotiveMastermind.com
40.3
37.9
38.1
36.5
38.4
38.3
39.4
39.5
36.4
34.1
34.2
34.3
34.9
35.2
33%
34%
35%
36%
37%
38%
39%
40%
41%
Mar '20 Apr '20 May '20 Jun '20 Jul '20 Aug '20 Sep '20
Market EyeQ Marketing No Marketing
FOR BETTER OR WORSE:
WE'RE WITH YOU EVERY STEP OF THE WAY
"
Mastermind continues to be an invaluable partner, coming forward with a concrete strategy to help
our business. Those strategies are proving to be the difference in our ability to still service our
clients amid COVID-19. Mastermind is providing true value, and we need them now more than ever!
Suzanne Cochrane, General Manager, Helms Brothers Mercedes-Benz
"
During these difficult times, I am loving Market EyeQ more and more and I am glad that we have it
because if we didn't, it would be a disaster. Almost 50% of our daily sales come from Market EyeQ!
Papa Seck, General Manager, Hall Honda
ALWAYS A PARTNER, NEVER A VENDOR.
Amid the height of the pandemic, Mastermind enlisted
its sales and field teams to operate as a virtual BDC for
our dealer partners.
In three weeks, the virtual BDC efforts resulted in:
• 17.4k prospecting calls made
• 1.6k appointments booked by the VBDC
• Nearly 1 appointment made per hour
COVID-19 RESOURCE CENTER FOR DEALERS
Mastermind has created a one-stop-shop COVID-19
Resource Center for dealerships to help prepare for
shutdowns and pivot their operations.
Most valued content:
• The 36-Point Checklist if Mandated to Close
• How Dealers Can Support Customers During a
Pandemic
• Tips to Function as a Virtual Dealership
According to an Automotive News survey in March 2020, 76% of dealers said they planned to cut marketing
budgets during the height of the COVID-19 pandemic. But if your goal is to sell as many cars as possible, why stop
connecting with your customers? And if your competitors are backing down, why not capitalize on their mistakes?
Mastermind conducted an
analysis on the average
dealership loyalty rate during
the height of the COVID-19
pandemic. The analysis was
run against dealers who
actively marketed through
Mastermind's sales and
marketing platform, Market
EyeQ, and those dealerships
who did not. The results
speak for themselves!
Market EyeQ Marketing No Marketing
+3% LIFT IN
LOYALTY OVER
LAST 6
MONTHS
WITH
