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marketplace, staying ahead of the competition – and the customer – has never been more
important or possible.
Behavior prediction technology enables dealers to automate the process of sifting through
customer data by automatically identifying and ranking prospective buyers predicted to be
ready to enter the buying cycle.
Fueled by high-quality data sources from within your own dealership, like all that data locked
away in your CRM and DMS, predictive marketing tools prioritize your prospects with vital
information like registration data, what vehicles they currently drive, their service and accident
history and more. This data is then used to personalize and target your messages and nurture
them through the buying journey.
Connect Sales, Service and Your BDC
It's critical dealerships aiming for independence from third-party lead providers apply these same
strategies beyond their sales departments to extend to both the service drive and their BDC.
While manufacturer programs aimed at service drive customers have been around for ages, most
only offer an ineffective, one-size-fits-all approach to messaging. This is despite the service drive
being a critical factor to building customer loyalty and driving future sales.
Using the above-described proactive approach, some dealerships
have found success employing a dedicated service-to-sales
liaison, or a team of liaisons within the BDC, depending on the
size of their dealership, tasked with identifying and engaging
service customers predicted to be entering the sales cycle.
Finally, while some dealers assume the role of their BDC is to
make as many calls as possible in response to online inquiries,
unifying your dealership's approach empowers your BDC to
evolve from reactive to proactive. Ensure your BDC can stay
ahead of online buyers by identifying early buying behaviors, such
as which customers are using your website's trade evaluator, or
which models they viewed while browsing the site.
Maximizing your dealership's digital marketing tools and turning
away third-party leads in favor of your own in-house leads may
seem challenging and too-daunting of a task in the current
market, but there's no time to waste. As the market continues to
evolve, proactive dealerships are the ones staying ahead of the curve – and the competition – by
taking command of their success.
To learn more about how the Market EyeQ sales and marketing platform can help your dealership
proactively identify and convert auto sales leads, contact us for a free demo.
MARKET EYEQ
EMPOWERS
DEALERS TO
MARKET AND
CONVERT
SERVICE
CUSTOMERS INTO
NEW CAR BUYERS
AT A 4X HIGHER
ACTIVATION
RATE
