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Crack the Code on Working the Service Drive

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T A B L E O F C O N T E N T S Crack the Code on Working the Service Drive.................................................................................1 Why Service Drive Selling Is Vital .....................................................................................................1 Initial Dealership Assessment ............................................................................................................1 The Keys to Service Drive Selling ......................................................................................................1 Audit Your Dealership's Existing Processes .................................................................................... 2 Building a Winning Team ................................................................................................................... 2 Setting Goals & Expectations............................................................................................................ 2 Measuring Success ............................................................................................................................. 2 Incentives & Pay Plans ....................................................................................................................... 3 The Game Plan .................................................................................................................................... 3 Basic Strategy ..................................................................................................................................... 3 Adapting to the New "Consumer First" Era .................................................................................... 3 Eliminate Potential Roadblocks ........................................................................................................4 Call & Email Templates ......................................................................................................................4 Client Out of Warranty ......................................................................................................................................................4 Client Over Lease Mileage ............................................................................................................................................... 5 New Product Design .......................................................................................................................................................... 5 Payment Decrease .............................................................................................................................................................. 5 Call/Leaving Message for Lease/Finance Client With Payment Savings .......................................................... 5 Call/Leaving a Message for a Finance/Cash Client That Warranty Has Expired ............................................ 5 Email When Following Up With Service Appointments Prior to Appointment .............................................. 6

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