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Crack the Code on Working the Service Drive

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5 CLIENT SAYS, "I PURCHASED AN EXTENDED WARRANTY FOR YOU WHEN I GOT THE CAR." "That's great news! It shows you care about taking care of your vehicle. The other great news about your vehicle's extended warranty is that it is 100% refundable, minus any paid claims, and if your extended warranty has already started, it is refunded in a prorated fashion. You could use that refund as either a down payment toward a new vehicle with fresh warranty or an extended warranty for your next vehicle! What day this week could you stop by?" CLIENT OVER LEASE MILEAGE: "Did I catch you at a good time? The reason for my call, and it's primarily a courtesy call, is based upon the most recent service records we have for your vehicle, it looks like you are trending to be over your allowed lease mileage by the end of your lease. Naturally, we want to help you avoid any future financial headaches, so I wanted to see when you would have some time to stop by this week and look at some lease-end options to either help you avoid or at least minimize any mileage penalties you might accrue. What day works best for you this week? NEW PRODUCT DESIGN "Did I catch you at a good time? The reason for my call, and it's primarily a courtesy call, is the newly designed [Vehicle] has just arrived. I know you wanted to see one as soon as they became available. That said, what day this week would be a good time for you to stop by and experience the vehicle for yourself?" EMAIL DIRECTLY AFTER LEAVING MESSAGE FOR CLIENT: Mr. Smith- This is [ABS Name] with [Dealership] I just left you a message regarding your [Vehicle]. I was reviewing your account and noticed a couple of things that will save you some money and I wanted to share them with you. Please give me a call back at your earliest convenience! Thanks, [ABS Name] PAYMENT DECREASE: [First focus on other behavior drivers, like warranty, mileage overages, product redesign, remaining payments, etc. before going into a payment decrease. A lower payment is not always the most important factor for clients who are purchasing a new car.] "…also, based upon the programs and incentives we have right now for the [Vehicle], as well as the equity position with your current vehicle, it looks like you could move into the new [Vehicle] while potentially keeping your payment like what you are currently paying. What day this week would work best for you to stop by?" CALL/LEAVING MESSAGE FOR LEASE/FINANCE CLIENT WITH PAYMENT SAVINGS: "This message is for [Customer]. [ABS Name] with [Dealership]. I noticed that you were coming in for service in a couple of days, so I was reviewing your account and noticed with our current loyalty incentives we have in place we can lower your current payment. Please be sure and give me a call back before you make another payment on your vehicle or pay for any vehicle repairs or maintenance. Once again, this is [ABS Name] with [Dealership] and you can reach me directly at [Phone Number]." CALL/LEAVING A MESSAGE FOR A FINANCE/CASH CLIENT THAT WARRANTY HAS EXPIRED: "This message is for [Customer]. This is [ABS Name] with [Dealership]. I noticed you were coming in for service in a couple of days and I was reviewing your account and it appears your vehicle warranty has expired. Please call me back as soon as you can, as I have a plan that will save you some money and surprise expenses. Once again, this is [ABS Name] with [Dealership], and you can reach me directly at [Phone Number]."

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