What Will Your Dealership Need in the Future?
The past year has proven dealership leaders need to constantly
think ahead. By considering not only what your dealership needs
right now, but also what it will need in a year from now, hiring
managers can take a proactive approach to staffing.
To start strategizing for future success:
̆ Review both your dealership's current sales objectives and
your future goals. Ask dealership leaders to share where they
would like to see your team grow in 12 months, 36 months
and beyond.
̆ Analyze industry and localized sales trends, keeping track of
both what customers are shopping for, as well as the methods
they're using to research and make their purchase.
̆ Analyze customer data in your dealership's CRM, DMS and
sales platform to identify trends in your own audience or areas
of growing profitability.
̆ Cross reference your findings with future considerations like
evolving overhead costs or potential efficiencies unlocked by
new technology and strategic staffing.
What is Your Current Recruiting & Onboarding Process?
Regardless of how many new employees your dealership needs and the specific future your team envisions,
implementing a standard evaluation process for candidates should be your top priority. This is even more
critical when attracting talent from outside industries, as it likely means refining how your managers approach
finding and selecting recruits.
Following the same steps to vet incoming talent will save your dealership time and money in the long
run. To standardize your process:
̆ Take a competency-based approach to staffing, meaning HR and managers should search for candidates
who possess the specific skills your dealership needs, even if they don't have dealership experience.
̆ Prioritize those recruits who possess creative problem-solving abilities and those eager to take on a
new challenge.
̆ Look for specific skills that can be transferred across industries like digital marketing experience or past
sales jobs in retail or hospitality, as well as soft skills like empathy, curiosity, coachability, attentiveness and
emotional intelligence – all key to a successful team.
̆ Create an effective on-boarding process that not only welcomes your new team member to the dealership
but also puts to bed any concerns the individual could have about switching industries.
Not every kid grows up dreaming about a career in automotive retail, but as the world changes, so do the
talents and abilities required for future success. This means hiring managers need to broaden their talent
search and seek recruits from outside the industry for a dealership to reach its full potential.
Interested in learning how Market EyeQ can empower your dealership team to maximize its future success?
Contact us for a free demo.
Dealers ranked
"Technology Savvy" as
their #1 most valued
skill among employees
in late 2020, rising
from the #3 slot just
months previous.
Roadster Dealer Impact Study, 2020
As of February 2021, Leisure and Hospitality workers (15.9%) in the U.S.
were unemployed at over double the average national rate (6.8%).
Statista
800.801.0018 | info@automotiveMastermind.com
©2021 automotiveMastermind
®
. All rights reserved. | A business unit of IHS Markit™
LEARN MORE ABOUT MARKET EYEQ
automotiveMastermind.com
