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3 Tips to Grow Your Portfolio with Conquest Marketing

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3 Tips to Grow Your Portfolio with Conquest Marketing Conquest sales have always been the cherry on top of a dealership's monthly numbers, but the rapid adoption of digital retailing has made these opportunities even more valuable. With the right approach, dealers are empowered to not only capture sales from the competition, but to expand their market share to new audiences. Whether it's pulling from your rival across the street or a few towns over at the same brand, conquesting customers from the competition requires a data-driven strategy to truly grow your dealership's portfolio and increase your market share... GET STARTED WITH THESE 3 TIPS: 1. Identify & Retool to Attract Nomads "Nomadic" car shoppers are those who have no brand loyalty or strong connection to a specific dealership – presenting a big opportunity for dealers to expand their audience. Without their info already in your CRM, dealership marketing tools powered by predictive analytics are critical to pursuing these buyers, particularly when it comes to identifying early pre-buying behaviors. By recognizing the behaviors that precede the "research phase," dealers can engage conquest customers before they start shopping around with personalized offers that "plant the seed" that right now is the time to buy. With nomadic shoppers typically being price sensitive, these tools empower dealers to close more deals with conquest customers by automatically factoring in financial considerations, OEM incentives and more to craft offers that are designed to convert. According to IHS Markit, 9 million nomadic households were in-market for a new car in 2020 - more than brand loyalist and "super-loyalist" households combined.

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