How to Maximize the
Profitability of Your
Dealership's Customer Portfolio
Looking for untapped profitability within your dealership may seem like an endless task with little to no
reward, especially if you're working with limited or dated technology. For many dealerships, leaning heavily
on data and predictive marketing tools has proven critical to identifying profitability opportunities within their
existing customer portfolio.
By utilizing data and marketing tools to connect with customers looking for exactly what you
have on your lot right now, you're empowered to maximize the profitability of your dealership's
customer portfolio in two critical ways:
Personalized Offers & Experiences
Within a matter of weeks in 2020, offering digital retailing went
from a "nice to have" to a necessity. This rapid digitalization
ushered in a new consumer-first era, with ease-of-access, ease-of-
purchase and digital-first retail, increasingly driving consumers'
purchasing decisions.
To meet these demands and capitalize on potential
profitability, proactive dealerships must adopt a robust
digital retailing strategy.
By integrating data from their CRM,
DMS and sales platform, dealerships are empowered to maximize
their existing customer portfolio by delivering personalized
messaging and offers that set the stage for a buying experience
tailored to each buyer's unique wants and needs.
Leverage dealership marketing tools powered by predictive analytics
to take this one step further by identifying which customers in your
portfolio are most likely to buy soon so you can deliver tailored
messaging to them. Taking this approach, Mastermind dealer
partners report increased retention sales up to 15%.
IHS Markit, 2020 Vehicle Buyer Journey
62%
of buyers
who purchased during
the peak of the
pandemic now expect
simplified processes
at the dealership,
with 46% expecting to
complete their entire
transaction online.
