The Future is Now
By now, many dealers have accepted that digital retailing is here
to stay. But with online-only retailers boiling down multiple
dealership visits into a single all-in-one-experience, simply
offering online purchasing options isn't enough for brick-and-
mortar dealers to compete.
Rapid digitalization has changed the vehicle buying journey –
which means dealers need to embrace new tactics and
approaches for guiding buyers and building trust.
ALMOST 60%
OF BUYERS WHO
PURCHASED A
VEHICLE DURING
THE PEAK OF
THE PANDEMIC
COMPLETED
AT LEAST A
PORTION OF
THEIR PURCHASE
ONLINE.
IHS Markit, November 2020