2
THE KNOW HOW
Portfolio management is exactly what it sounds like
– managing your portfolio – your dealership's assets.
This includes your vehicles and your customers.
There are a variety of factors dealers need to consider
when building their portfolio management strategy.
For this process to be effective and efficient, it
requires both identifying prospective buyers and
drivers of in-demand vehicles preparing to return to
market, as well as engaging these buyers via well-
informed interactions.
To meet these demands and capitalize on potential
profitability, proactive dealerships must adopt a
modern, data-driven strategy that enables them to
speak confidently to their audience's unique needs
and sustain a healthy pre-owned inventory.
