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Dealership Inventory Challenges Guide

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Stay Connected to Your Customers Regardless of your dealership's current days' supply, it's critical to assess the way you're communicating with your customers to promote customer loyalty and prevent defection. Start by developing brand-focused messaging that keeps your customers informed about the inventory challenges you are currently facing. This will ensure those seeking vehicles that may be out of stock and in transit are well aware of how best they can buy what they want. In the last five years, dealer loyalty has dropped 1.6% while manufacturer and brand loyalties each slipped just .2%. IHS Markit, May 2021

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