Stay Connected to Your Customers
Regardless of your dealership's current days' supply, it's
critical to assess the way you're communicating with your
customers to promote customer loyalty and prevent defection.
Start by developing brand-focused messaging that keeps your
customers informed about the inventory challenges you are
currently facing.
This will ensure those seeking vehicles that may be out of
stock and in transit are well aware of how best they can buy
what they want.
In the last five years,
dealer loyalty
has dropped 1.6%
while manufacturer
and brand loyalties
each slipped
just .2%.
IHS Markit, May 2021
